Cimo Fränkel – Never Give Up

Artist: Cimo Fränkel

Song: Never Give Up

Based: Amsterdam

Stands out: Incredible vocals, minimal production

If you like: Justin Bieber

You should take a listen to ‘Never Give Up’ by Cimo Fränkel, it’s really great.

This track is a stripped back number with a base of warm soul with a minimalist production featuring clean hip-hop elements. We love the fact that the lead instrument is a muted bass guitar and the rest is just percussion.

Could this be the sound of 2018? Minimal is the new thing but we haven’t heard this before and it’s fresh as F.