LOVA – My Name Isn’t

Artist: LOVA

Song: My Name Isn’t

Based: Sweden

Stands out: Empowering melody

If you like: Anne Marie, Little Mix

LOVA emerged as Sweden’s most in-demand new musical export in 2018 with a combination of truthful and thought-provoking lyrics and massive melodies. Following the arrival of her debut EP Scripted Reality, she quickly garnered the praise of The Guardian, Idolator, Earmilk, Hillydilly and more.

This year, she’s providing a powerful perspective on pop with a purpose. Her new track, “My Name Is,” is a beautifully mastered banger, a feel-good empowering tune. LOVA encompasses the pop genre perfectly, and its organic feel is a gold star addition to the much loved genre. Over a backdrop of handclaps, echoing guitars, organic percussion, and warbled samples, she announces, “My name isn’t ‘Baby,’ you cannot say whatever you feel like…I am not the things you call me.”

This track is a fiercely inspiring tune about self image, acting as a “voice for all the strong but incredibly tired women, a call for the world’s attention and a call to all men.” Creating a podium with this track, we are excited to see what’s next to come for Swedish artist LOVA.